Privacy Policy

We do not require separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Article 6, paragraph 1, letter f of the GDPR.

If you have initially objected to the use of your email address for this purpose, we will not send you any emails.

You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time, with effect for the future, by sending a message to the controller named at the beginning.

You will only incur transmission costs according to the basic rates. After receipt of your objection, the use of your email address for advertising purposes will cease immediately.

7) DATA PROCESSING FOR ORDER PROCESSING

7.1

The personal data collected by us will be forwarded to the transport company commissioned with the delivery, insofar as this is necessary for the delivery of the goods.

Your payment data will be passed on to the commissioned credit institution within the scope of payment processing, if this is necessary for payment processing.

If payment service providers are used, we provide explicit information about this below. The legal basis for the transfer of data is Article 6, paragraph 1, letter b of the GDPR.

7.2 Use of payment service providers

PayPal

When paying via PayPal, credit card via PayPal, direct debit via PayPal or, if offered, “purchase on account” or “payment by instalments” via PayPal, we will pass on your payment data as part of the payment processing to:

PayPal (Europe) S.à r.l. et Cie, S.C.A.
22–24 Boulevard Royal
L-2449 Luxembourg
Hereinafter referred to as “PayPal.”

The transfer takes place in accordance with Article 6, paragraph 1, letter b of the GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or, if offered, “purchase on account” or “payment by instalments” via PayPal.

For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6, paragraph 1, letter f of the GDPR, on the basis of PayPal’s legitimate interest in determining your solvency.

The result of the credit check in relation to the statistical probability of non-payment is used by PayPal for the purpose of deciding whether to provide the respective payment method.

The credit report may contain probability values, known as score values. Insofar as score values are included in the result of the credit report, these are based on a scientifically recognised mathematical-statistical procedure. The calculation of score values includes, among other things, address data.

Further data protection information, including information on the credit agencies used, can be found in PayPal’s privacy policy:

https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be authorised to process your personal data if this is necessary for the contractual processing of payments.

8) CONTACTING US FOR THE VALUATION REMINDER

Own rating reminder—not sent by a customer rating system

We use your email address as a one-time reminder to submit a review of your order for the rating system used by us, provided that you have given us your express consent to this during or after your order in accordance with Article 6, paragraph 1, letter a of the GDPR.

You can revoke your consent at any time by sending a message to the data controller.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook plugins with Shariff solution

Special additional customs-clearance costs and/or import duties are not included in the price and shall be borne by the customer.

Our website uses so-called social plugins, or “plugins,” from the social network Facebook, which is operated by:

Facebook Inc.
1 Hacker Way
Menlo Park, CA 94025
USA
Hereinafter referred to as “Facebook.”

In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins but are only integrated into the page using an HTML link.

This type of integration ensures that when you access a page on our website that contains such buttons, no connection is established with the Facebook servers.

When you click on the button, a new browser window opens and calls up the Facebook page, where you can interact with the plugins, if necessary after entering your login details.

Facebook Inc., based in the USA, is certified under the US-European “Privacy Shield” data-protection agreement, which guarantees compliance with the level of data protection applicable in the European Union.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for the protection of your privacy, can be found in Facebook’s data-protection information:

https://www.facebook.com/policy.php

9.2 Google+ plugins as a Shariff solution

Our website uses social plugins, or “plugins,” from the Google+ social network, which is operated by:

Google LLC
1600 Amphitheatre Parkway
Mountain View, CA 94043
USA
Hereinafter referred to as “Google.”

In order to increase the protection of your data when you visit our website, these buttons are not unrestricted plugins but are only integrated into the page using an HTML link.

This type of integration ensures that when you access a page on our website that contains such buttons, no connection is established with the Google+ servers.

When you click on the button, a new browser window opens and calls up the Google+ page, where you can interact with the plugins, if necessary after entering your login details.

Google LLC, based in the USA, is certified under the US-European “Privacy Shield” data-protection agreement, which ensures compliance with the level of data protection applicable in the European Union.

The purpose and scope of the data collection and the further processing and use of the data by Google, as well as your rights in this regard and setting options to protect your privacy, can be found in Google’s privacy policy:

https://www.google.com/intl/de/policies/privacy/

9.3 Instagram plugin as Shariff solution

Our website uses so-called social plugins, or “plugins,” from the online service Instagram, which is operated by:

Instagram LLC
1601 Willow Road
Menlo Park, CA 94025
USA
Hereinafter referred to as “Instagram.”

In order to increase the protection of your data when you visit our website, these buttons are not unrestricted plugins but are only integrated into the page using an HTML link.

This type of integration ensures that when you access a page on our website that contains such buttons, no connection is established with the Instagram servers.

When you click on the button, a new browser window opens and calls up the Instagram page, where you can interact with the plugins, if necessary after entering your login details.

Instagram LLC, based in the USA, is certified under the US-European “Privacy Shield” data-protection agreement, which guarantees compliance with the level of data protection applicable in the European Union.

The purpose and scope of the data collection and the further processing and use of the data by Instagram, as well as your rights in this regard and the setting options for the protection of your privacy, can be found in Instagram’s privacy policy:

https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by:

Google LLC
1600 Amphitheatre Parkway
Mountain View, CA 94043
USA
Hereinafter referred to as “DoubleClick.”

DoubleClick uses cookies to display advertisements that are relevant to users, improve reports on campaign performance and prevent users from seeing the same advertisements several times.

Google uses a cookie ID to record which advertisements are displayed in which browser and can therefore prevent them from being displayed more than once.

The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Article 6, paragraph 1, letter f of the GDPR.

In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to advertisement requests. This is the case, for example, when a user sees a DoubleClick advertisement and later uses the same browser to visit the advertiser’s website and makes a purchase there.

According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server.

We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge.

Through the integration of DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements.

If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will discover and store your IP address.

If you wish to object to participation in this tracking process, you can deactivate cookies for conversion tracking by configuring your browser to block cookies from the domain www.googleadservices.com.

You can also change your advertising settings at:

https://www.google.de/settings/ads

This setting may be deleted when you delete your cookies.

Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info for information about cookie settings.

You can also configure your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.

If you do not accept cookies, the functionality of our website may be restricted.

Google LLC, based in the USA, is certified under the US-European “Privacy Shield” data-protection agreement, which ensures compliance with the level of data protection applicable in the European Union.

Further information can be found in DoubleClick by Google’s privacy policy:

https://www.google.de/policies/privacy/

10.2 Use of Google AdWords conversion tracking

This website uses the online advertising programme “Google AdWords” and the conversion-tracking service of:

Google LLC
1600 Amphitheatre Parkway
Mountain View, CA 94043
USA
Hereinafter referred to as “Google.”

We use Google AdWords to draw attention to our attractive offers with the help of advertising on external websites.

We can determine, in relation to the data from the advertising campaigns, how successful the individual advertising measures are.

In this way, we pursue the interest of showing you advertising that is relevant to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

The conversion-tracking cookie is set when a user clicks on an AdWords advertisement placed by Google.

Cookies are small text files stored on your computer system. These cookies generally lose their validity after 30 days and are not used for personal identification.

If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the advertisement and was redirected to this page.

Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked through the websites of other AdWords customers.

The information collected with the help of the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking.

Customers receive the total number of users who clicked on their advertisement and were redirected to a page containing a conversion-tracking tag. However, they do not receive information with which users can be personally identified.

If you do not wish to participate in tracking, you can block this use by deactivating the Google conversion-tracking cookie through your browser’s user settings. You will then not be included in the conversion-tracking statistics.

We use Google AdWords on the basis of our legitimate interest in targeted advertising in accordance with Article 6, paragraph 1, letter f of the GDPR.

Google LLC, based in the USA, is certified under the US-European “Privacy Shield” data-protection agreement, which ensures compliance with the level of data protection applicable in the European Union.

More information about Google’s privacy policy can be found at:

https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by configuring your browser accordingly or by downloading and installing the browser plugin available at:

https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be used to a limited extent if you have deactivated the use of cookies.

11) WEB ANALYSIS SERVICES

Google Universal Analytics

This website uses Google Analytics, a web-analytics service provided by:

Google LLC
1600 Amphitheatre Parkway
Mountain View, CA 94043
USA
Hereinafter referred to as “Google.”

Google Analytics uses cookies, which are text files placed on your computer, to help analyse how you use the website.

The information generated by the cookie about your use of this website, including the shortened IP address, is usually transferred to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymisation of the IP address by shortening it and excludes a direct personal reference.

This extension means that your IP address is shortened beforehand by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

In these exceptional cases, processing is carried out in accordance with Article 6, paragraph 1, letter f of the GDPR, on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.

Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity and provide us with other services relating to website and internet use.

The IP address transmitted by your browser through Google Analytics will not be merged with other Google data.

You can prevent cookies from being stored by selecting the appropriate settings in your browser software. However, we would like to point out that, in this case, you may not be able to use all functions of this website to their full extent.

You can also prevent the collection of data generated by the cookie and related to your use of the website, including your IP address, and the processing of this data by Google by downloading and installing the browser plugin available at:

https://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plugin, or within browsers on mobile devices, you can set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future.

This opt-out cookie only works in the relevant browser and only for this domain. If you delete your cookies in this browser, you must activate the opt-out cookie again.

Google Analytics: Deactivate Analytics

Google LLC, based in the USA, is certified under the US-European “Privacy Shield” data-protection agreement, which ensures compliance with the level of data protection applicable in the European Union.

This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out using a user ID.

When a page is accessed for the first time, the user is assigned a unique, permanent and anonymised ID that is used across all devices.

This makes it possible to assign interaction data from different devices and different sessions to a single user.

The user ID does not contain personal data and does not transmit such data to Google.

The collection and storage of data through the user ID can be revoked at any time with effect for the future.

To do this, you must deactivate Google Analytics on all systems that you use, for example in another browser or on your mobile device.

You can deactivate it with the help of a Google browser plugin:

https://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plugin, or within browsers on mobile devices, you can set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future.

This opt-out cookie only works in the relevant browser and only for this domain. If you delete your cookies in this browser, you must activate the opt-out cookie again.

Further information about Universal Analytics can be found at:

https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING, REMARKETING AND REFERRAL ADVERTISING

Facebook Custom Audience via the pixel method

This website uses the “Facebook pixel” of:

Facebook Inc.
1 Hacker Way
Menlo Park, CA 94025
USA
Hereinafter referred to as “Facebook.”

If explicit consent has been given, this allows the behaviour of users to be tracked after they have seen or clicked on a Facebook advertisement.

This procedure serves to evaluate the effectiveness of Facebook advertisements for statistical and market-research purposes and can help optimise future advertising measures.

The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user.

However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible.

https://www.facebook.com/about/privacy/

Facebook and its partners may place advertisements both on and outside Facebook. For these purposes, a cookie may also be stored on your computer. These processing operations only take place if you have given your express consent in accordance with Article 6, paragraph 1, letter a of the GDPR.

Consent to the use of the Facebook pixel may only be given by users who are older than 13 years. If you are younger, we ask you to obtain permission from your legal guardian.

Facebook Inc., based in the USA, is certified under the US-European “Privacy Shield” data-protection agreement, which guarantees compliance with the level of data protection applicable in the European Union.

To deactivate the use of cookies on your computer, you can configure your internet browser so that no further cookies can be stored or delete cookies that have already been stored.

However, disabling all cookies may mean that some functions on our website can no longer be used.

You can object to the use of cookies by third-party providers such as Facebook through the Digital Advertising Alliance website:

https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, which allows us to advertise this website in Google search results and on third-party websites.

The provider is:

Google LLC
1600 Amphitheatre Parkway
Mountain View, CA 94043
USA
Hereinafter referred to as “Google.”

For this purpose, Google sets a cookie in the browser of your end device. This cookie automatically enables interest-based advertising through a pseudonymous cookie ID and based on the pages you visit.

The processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Article 6, paragraph 1, letter f of the GDPR.

Any further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise the advertisements you view on the internet.

If you are logged in to Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target-group lists for cross-device remarketing.

For this purpose, your personal data is temporarily linked by Google with Google Analytics data to create target groups.

You can permanently deactivate cookies for advertising preferences by downloading and installing the browser plugin available at:

https://www.google.com/settings/ads/onweb/

Alternatively, you can contact the Digital Advertising Alliance at:

www.aboutads.info

You can also configure your browser so that you are informed when cookies are set and can decide individually whether to accept them or exclude cookies in certain cases or in general.

If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-European “Privacy Shield” data-protection agreement, which ensures compliance with the level of data protection applicable in the European Union.

Further information and Google’s data-protection provisions regarding advertising can be viewed at:

https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1

The applicable data-protection law grants you rights against the controller regarding the processing of your personal data. These data-subject rights, including rights of access and intervention, are explained below.

Right of access in accordance with Article 15 of the GDPR

You have the right to obtain information about the personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining that period, and the existence of the right to request rectification, erasure or restriction of processing.

You also have the right to object to processing, lodge a complaint with a supervisory authority, obtain information about the origin of your data if it was not collected directly from you, and obtain information about the existence of automated decision-making, including profiling.

Where applicable, you also have the right to meaningful information about the logic involved and the significance and envisaged consequences of such processing for you, as well as information about the safeguards pursuant to Article 46 of the GDPR if your data is transferred to third countries.

Right to rectification pursuant to Article 16 of the GDPR

You have the right to obtain, without undue delay, the rectification of inaccurate data concerning you and/or the completion of incomplete data stored by us.

Right to erasure in accordance with Article 17 of the GDPR

You have the right to request the erasure of your personal data if the requirements of Article 17, paragraph 1 of the GDPR are met.

However, this right does not apply where processing is necessary for exercising the right to freedom of expression and information, complying with a legal obligation, reasons of public interest, or the establishment, exercise or defence of legal claims.

Right to restriction of processing in accordance with Article 18 of the GDPR

You have the right to request the restriction of the processing of your personal data:

• While the accuracy of your data, which you dispute, is being verified;
• If you oppose the erasure of your data because the processing is unlawful and request the restriction of its use instead;
• If you require the data for the establishment, exercise or defence of legal claims after we no longer require it for the original purposes; or
• If you have objected to processing on grounds relating to your particular situation, while it is being determined whether our legitimate grounds override yours.

Right to information pursuant to Article 19 of the GDPR

If you have exercised your right to rectification, erasure or restriction of processing, the controller is required to inform all recipients to whom the relevant personal data has been disclosed, unless this proves impossible or involves disproportionate effort.

You have the right to be informed about these recipients.

Right to data portability in accordance with Article 20 of the GDPR

You have the right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller, insofar as this is technically feasible.

Right to withdraw consent in accordance with Article 7, paragraph 3 of the GDPR

You have the right to withdraw your consent to the processing of data at any time with effect for the future.

In the event of withdrawal, we will immediately delete the data concerned unless further processing can be based on a legal basis that does not require consent.

The withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent before its withdrawal.

Right to lodge a complaint pursuant to Article 77 of the GDPR

If you believe that the processing of personal data concerning you infringes the GDPR, you have the right, without prejudice to any other administrative or judicial remedy, to lodge a complaint with a supervisory authority.

This may particularly be the supervisory authority in the Member State of your habitual residence, place of work or place of the alleged infringement.

13.2 RIGHT TO OBJECT

If, in the context of a balancing of interests, we process your personal data on the basis of our overriding legitimate interest, you have the right to object to this processing at any time, with effect for the future, on grounds relating to your particular situation.

If you exercise your right to object, we will stop processing the data concerned. However, further processing remains permitted if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights and freedoms, or if the processing serves the establishment, exercise or defence of legal claims.

If your personal data is processed by us for direct-marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such advertising purposes. You can exercise your objection as described above.

If you exercise your right to object, we will stop processing the data concerned for direct-marketing purposes.

14) DURATION OF THE STORAGE OF PERSONAL DATA

The duration of the storage of personal data is determined by the respective statutory retention period, such as retention periods under commercial and tax law.

After the applicable period has expired, the corresponding data is routinely deleted if it is no longer required for the performance or initiation of a contract and if we no longer have a legitimate interest in its continued storage.